Hello kitty sparkling rose must be a sign

Hello Kitty-branded bubbly?? This must be a sign of...SOMETHING. Some hypotheses below:

1. That our society is truly disintegrating into 100% pure crap.

2. That we are definitely pulling out of these hard economic times
(this poor excuse for marketing costs 30 bucks)

3. That this is really a joke and someone at Sanrio is snickering in
his cube watching to see if anyone is lame enough to actually purchase
this.

4. That the Asians are taking over the world and will appoint Ms Kitty
as their figurehead.

5. That sparkling rose is best left for amateurs.

My best guess is that it is all of the above. Someone get me out of
here.